Free Download AdWords Fundamentals Examp Dump: Google.AdWords Fundamentals.TestKing.2018-09-04.121q.vcex

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Exam	Google AdWords Fundamentals
Number	AdWords Fundamentals
File Name	Google.AdWords Fundamentals.TestKing.2018-09-04.121q.vcex
Size	63 KB
Posted	Sep 04, 2018
Download	Google.AdWords Fundamentals.TestKing.2018-09-04.121q.vcex

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Demo Questions

Question 1

What is a benefit of online advertising with Google AdWords?

Advertisers can pay to place their websites in the natural search results
Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
Ads are displayed to users who are searching for a particular product or service
Ads can include up to 50 characters for the first three lines of ad text

Correct answer: C

Question 2

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Determine if campaigns are meeting overall marketing and conversion goals.
Compare campaign performance to that of individual competitors.
Create duplicate ad groups with identical keywords and different ad variations.
Create additional AdWords accounts for low-performing keywords.

Correct answer: A

Question 3

The main benefit of location targeting is that advertisers can

Choose to only target websites based in a specific region or territory.
Choose to target a specific Google domain.
Target any combination of countries, territories, and regions.
Adjust campaign targeting options regardless of their physical location.

Correct answer: C

Explanation:

Reference:http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6317

Reference:

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6317

Question 4

Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?

Modify the ad associated with that keyword to direct to a highly-relevant landing page.
Increase the daily budget for the campaign in which the keyword is located.
Delete the keyword and add the keyword to the campaign again.
Repeat the keyword as many times as possible in the ad text.

Correct answer: A

Question 5

An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option should be refined?

Language targeting
Ad scheduling
Regional targeting
Demographic targeting

Correct answer: A

Question 6

"Automatic placements" on the Networks tab displays:

Ad variations, such as text ads, image ads, video ads, and Google Places ads.
A complete listing of existing destination URLs.
Search queries that triggered the ads.
Performance on websites throughout the Google Display Network.

Correct answer: D

Question 7

Which is the highest level of account access available in AdWords?

Email-only
Executive
Administrative
Read-only

Correct answer: C

Explanation:

Reference:http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619

Reference:

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619

Question 8

A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

Standard
Email-only
Read-only
Account Management

Correct answer: C

Explanation:

Reference:http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619

Reference:

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619

Question 9

In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad’s bid to: