File Info
| Exam | Google Ads Video Professional Assessment |
| Number | Google-Ads-Video |
| File Name | Google.Google-Ads-Video.VCEplus.2025-03-27.24q.tqb |
| Size | 77 KB |
| Posted | Mar 27, 2025 |
| Download | Google.Google-Ads-Video.VCEplus.2025-03-27.24q.tqb |
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Demo Questions
Question 1
After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective.
What other action should the restaurant take to make sure their campaign is effective?
- They should use the contact form to ask where potential customers learned about the restaurant.
- They should ask their customers whether they've seen the videos
- They should enable Google Ads conversion tracking.
- They should cross-check their ad schedule against when they received leads
Correct answer: D
Question 2
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?
- Because online video lets consumers quickly compare similar businesses at once.
- Because online video lets consumers browse large product and service inventories they may want to purchase form.
- Because consumers use online video for information gathering before making a purchase
- Because consumers use online video to seek out the best deals on specific products and services.
Correct answer: C
Question 3
You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?
- By using 10 to 15 of the highest convening key words from your Search campaign.
- By disabling non skippable in-stream ads.
- By implementing automatic placements from your existing Display campaign
- By setting bumper ads as your preferred ad format for the campaign
Correct answer: A
Question 4
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using 'Brand awareness and reach' as the campaign goal.
Which budget type should the florist chain use. and Why?
- 'Campaign total.' because Google Ads will spend their total budget faster than Daily will
- 'Doily.' because because Google Ads will spend their total budget faster than 'Campaign total' will.
- 'Campaign total.' because Google Ads will try to spend their total budget evenly over the duration of their campaign
- 'Daily.' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
Correct answer: B
Question 5
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
- BY using Reach Planner after the campaign's been active for a week so it has relevant data to create mora accurate planning.
- By including key words related to the company's products so Reach Planner can narrow down the campaign's settings.
- By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan
- By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner
Correct answer: D
Question 6
Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart
Why is tracking those lighter conversion events advisable?
- It's advisable because they create greater loyalty among customers
- It's advisable because they help increase brand awareness.
- It's advisable because they have the same value as a primary conversion
- It's advisable because they can be predictive of a full sale.
Correct answer: D
Question 7
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
- Masthead ads and non skippable in stream ads
- Skippable in stream ads and nonskippable in-stream ads
- Skippable in stream ads and bumper ads
- Masthead ads and bumper ads
Correct answer: C
Question 8
A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?
- Engage with website visitors by adding the Life Events audience type
- Remove audience restrictions with run of network targeting
- Re-engage with existing customers by adding Custom Audiences.
- Add Demographics Audiences to re-engage with existing customers.
Correct answer: B
Question 9
A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
- After two weeks of the campaign first sewing impressions
- After The campaigns end dote has been met.
- Before the campaign serves any impressions.
- Once the campaign first begins to start serving impressions.
Correct answer: C
Question 10
A business owner wants to measure the unique reach and frequency in their awareness Video campaign.
What insight will they glean?
- They'll get to see the terms people were searching for when seeing their ads
- They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
- They'll see how many ads served to how people and how many times, across devices and formats.
- They'll measure lift and ad recall metrics, which arc closer to marketing goals than traditional metrics like clicks and impressions
Correct answer: C
