File Info
| Exam | Google Analytics Individual Qualification (IQ) |
| Number | individual-qualification |
| File Name | Google.individual-qualification.TestKing.2018-01-31.332q.vcex |
| Size | 198 KB |
| Posted | Jan 31, 2018 |
| Download | Google.individual-qualification.TestKing.2018-01-31.332q.vcex |
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Demo Questions
Question 1
Digital analytics is:
- the analysis of quantitative data from your business
- a process of continual improvement of the online experience
- the analysis of qualitative data from your business
- the analysis of data from your business and the competition
- all of these answers are correct
Correct answer: E
Question 2
Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.
“Digital analytics” is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.
- numeric, continual change, customers, audience
- quantitative, continual improvement, customers, outcomes
- numeric, continual improvement, customers, audience
- quantitative, continual change, customers, outcomes
Correct answer: B
Question 3
What is the first step of analytics planning?
- Document your technical infrastructure
- Implement Google Analytics
- Create your implementation plan
- Define your overall measurement plan and business objectives
Correct answer: D
Question 4
Which of the following should be the first step you complete during the analytics planning process?
- Implement Google Analytics
- Create your implementation plan
- Define your overall measurement plan and business objectives
- Maintain and refine your plans
- Document your technical infrastructure
Correct answer: C
Question 5
What is the order of steps when defining a measurement plan?
- Business objectives > key actions > KPIs
- KPIs > key actions > business objectives
- Key actions > KPIs > business objectives
- Business objectives > KPIs > key actions
Correct answer: A
Question 6
To track website behavior data with Google Analytics, which steps will you need to complete?
- Install Google Analytics software on your desktop
- Create an Analytics account
- Add the Analytics tracking code to each page of your site
- Download the Analytics app
Correct answer: BC
Question 7
It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
- collecting user information for sales teams to connect with potential leads
- selling products or services
- encourage engagement and frequent visitation
- all these options are equally relevant as business objectives for content publishers
Correct answer: C
Question 8
The demographics and interest category information in Google Analytics comes from:
- the DoubleClick third-party cookie
- Google Tag Manager
- survey data filled out by users
- Information that you upload from your CRM
- The AdWords first-party cookie
Correct answer: A
Question 9
When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?
- when encrypted
- in custom campaigns only
- never
Correct answer: C
Question 10
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
- Google Analytics does not keep track of sessions by default
- The visitor’s session expires after 5 minutes of inactivity
- The visitor’s session expires once the visitor has exited your site
- The visitor’s session expires after 30 minutes of inactivity
Correct answer: D
