File Info
| Exam | Certified Pega Marketing Consultant (CPMC) 74V1 |
| Number | PEGACPMC74V1 |
| File Name | Pegasystems.PEGACPMC74V1.Prep4Sure.2019-06-19.29q.vcex |
| Size | 193 KB |
| Posted | Jun 19, 2019 |
| Download | Pegasystems.PEGACPMC74V1.Prep4Sure.2019-06-19.29q.vcex |
How to open VCEX & EXAM Files?
Files with VCEX & EXAM extensions can be opened by ProfExam Simulator.
Coupon: MASTEREXAM
With discount: 20%
Demo Questions
Question 1
Next-Best-Action is a customer-centric marketing paradigm that balances ______________.
- the customer’s needs with the business objectives
- growth, retention, service, and risk mitigation
- business revenue with margin
- relevancy, context, timeliness, and consistency
Correct answer: B
Question 2
In the Next-Best-Action designer, the Pega Customer Decision HubTM evaluates the business goal level decisions _______________.
- in numerical order
- in alphabetical order
- from top to bottom
- in a random order
Correct answer: D
Explanation:
Question 3
The Business Issue-Group hierarchy is used to organize _________________.
- decision components
- predictive models
- customer interactions
- propositions
Correct answer: D
Explanation:
Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creating-business-group-tsk.htm Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creating-business-group-tsk.htm
Question 4
In an offer flow, which is a valid value for the Response field in the Update Status shape?
- Neutral
- Resolved-Rejected
- Rejected
- Negative
Correct answer: C
Explanation:
Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
Question 5
There are two segments: Segment A and Segment B.
Which configuration is needed to make sure that Segment B is automatically refreshed when Segment A is refreshed?
Correct answer: A
Explanation:
Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (154) Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (154)
Question 6
What is the key difference between a predictive model and a human expert?
- Predictive models always outperform human experts.
- Humans are better at dealing with structured data and identifying patterns.
- Predictive models make successful predictions irrespective of the amount of data available.
- Predictive models are more capable of detecting patterns in historical data.
Correct answer: D
Question 7
Which category contains the Set Property component?
- Data Import category
- Arbitration category
- Enrichment category
- Business Rules category
Correct answer: C
Explanation:
Reference: https://community.pega.com/sites/default/files/help_v719/rule-/rule-decision-/rule-decision-strategy/components/enrichment.htm Reference: https://community.pega.com/sites/default/files/help_v719/rule-/rule-decision-/rule-decision-strategy/components/enrichment.htm
Question 8
If you define a contact policy with multiple limits for the same channel, __________________.
- the contact policy will fail
- the contact policy will apply the first limit only
- you get an error
- the contact policy will apply all limits
Correct answer: D
Explanation:
Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (198) Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (198)
Question 9
In a decision strategy, the “Test run” panel allows you to inspect_______________.
- the output of any decision component
- only the output of the Results decision component
- the first output of any component
- the output of any decision component except Sub-strategies
Correct answer: C
Question 10
What run-time information does an adaptive model need to make a prediction?
- Proportion profile
- Historical interactions
- Customer profile
- Behavior of similar customers
Correct answer: A
