Download Pegasystems.PEGACPMC74V1.VCEplus.2019-07-10.63q.vcex

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File Info

Exam Certified Pega Marketing Consultant (CPMC) 74V1
Number PEGACPMC74V1
File Name Pegasystems.PEGACPMC74V1.VCEplus.2019-07-10.63q.vcex
Size 275 KB
Posted Jul 10, 2019
Download Pegasystems.PEGACPMC74V1.VCEplus.2019-07-10.63q.vcex

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Demo Questions

Question 1

After a distribution test is completed, _________________.


  1. only the campaign summary report is generated
  2. the volume constraints are updated
  3. you can examine the emails sent to targeted customers
  4. you can examine the proportion distribution report
Correct answer: B



Question 2

Which statement about campaign tests is true?


  1. Results of a new test replace the old one.
  2. Tests must be executed before submitting a campaign for execution.
  3. Test results can be deleted.
  4. Tests generate user-defined reports only.
Correct answer: C



Question 3

Which metric is used in the Proportion Distribution report?


  1. Volume
  2. Target budget
  3. Total revenue
  4. Accept rate
Correct answer: A



Question 4

If a campaign targets 50,000 customers with three offers, what is the maximum number of offer flow instances executed?


  1. 50,000
  2. 1
  3. 3
  4. 150,000
Correct answer: A



Question 5

When a customer is offered a proportion that was already accepted, this is because_____________.


  1. the strategy uses interaction history to exclude previously accepted offers
  2. the propositions are filtered based on eligibility
  3. there is no filter for previously accepted offers in the strategy
  4. the customer intent was captured incorrectly
Correct answer: C



Question 6

Next-Best-Action is a customer-centric marketing paradigm that balances ______________.


  1. the customer's needs with the business objectives
  2. growth, retention, service, and risk mitigation
  3. business revenue with margin
  4. relevancy, context, timeliness, and consistency
Correct answer: B



Question 7

In the Next-Best-Action designer, the Pega Customer Decision HubTM evaluates the business goal level decisions _______________.


  1. in numerical order
  2. in alphabetical order
  3. from top to bottom
  4. in a random order
Correct answer: D



Question 8

What is the simplest way to write a record to a database table each time an offer is sent to a customer?


  1. Use an Update Status shape, specifying the field from the offer to store.
  2. Use a send shape on the offer flow, and select the "Write To DB" check box.
  3. Use a Capture Response shape on the offer flow, specifying the offer.
  4. Use the Update File shape, specifying the template used.
Correct answer: C



Question 9

In an outbound campaign, how many offers can you send out to a customer?


  1. Only one
  2. As many as available in the corresponding issue and group
  3. As many as allowed by the volume constraints
  4. As many as selected by the marketing strategy
Correct answer: D



Question 10

The Business Issue-Group hierarchy is used to organize _________________.


  1. decision components
  2. predictive models
  3. customer interactions
  4. propositions
Correct answer: D
Explanation:
Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creating-business-group-tsk.htm
Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creating-business-group-tsk.htm









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