File Info
| Exam | Certified Marketing Cloud Email Specialist |
| Number | Certified-Marketing-Cloud-Email-Specialist |
| File Name | Salesforce.Certified-Marketing-Cloud-Email-Specialist.SelfTestEngine.2020-04-24.68q.tqb |
| Size | 258 KB |
| Posted | Apr 24, 2020 |
| Download | Salesforce.Certified-Marketing-Cloud-Email-Specialist.SelfTestEngine.2020-04-24.68q.tqb |
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Demo Questions
Question 1
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
- Attribute, Value, Operator, Content
- Lists, Value, Operator, Images
- Preferences, Value, Operator, Lists
- Customers, Value, Operator, Content
Correct answer: A
Question 2
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
- Sender Profile
- Delivery Profile
- Send Definition
- Send Classification
Correct answer: B
Question 3
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)
- Use subscriber data to dynamically populate email content.
- Send multiple emails a day to keep the brand top of mind.
- Set cadence expectations up front with subscribers.
- Send generic content to appeal to all audiences.
Correct answer: AC
